WBS Group is a multi-discipline commercial services firm. We embed into your business as the revenue engine you don't have the headcount to build.
Outsourced, commission-aligned BD for companies that need to grow but aren't ready to build an in-house sales team. We prospect, qualify, and convert on your behalf.
Outsourced BD for recruitment firms. We build your job pipeline so your consultants can focus on placing candidates — not chasing clients.
Strategic marketing support that positions your brand correctly and builds the pipeline infrastructure that makes BD and sales repeatable.
Funds, advisory, lending, insurance, and fintech.
SaaS, cybersecurity, ERP, and managed services.
Consulting, accounting, legal, and advisory.
Engineering, logistics, infrastructure, and manufacturing.
Resources, mining, processing, and energy transition.
We structure engagements so our success is directly tied to yours. When you win, we win.
We don't position ourselves as generalist marketers. We know your buyers, your competition, and your industry's sales dynamics.
Full visibility into pipeline activity, conversion metrics, and revenue attribution. No black boxes.
WBS Group was built on two decades of advisory and consulting heritage — and a conviction that Australian businesses deserve commercial partners who are genuinely aligned on outcomes, not just hours billed.
WBS Group is a Brisbane-based commercial services firm operating across three disciplines: business development, talent acquisition, and marketing. Founded in 2003 by Mick Windsor as an advisory and consulting practice, the firm has evolved into a multi-discipline commercial services operation. We work with businesses that are serious about growth and need experienced operators — not junior account managers following a template.
Our model is deliberately outcome-aligned. Where possible, we structure engagements around performance so that our incentives mirror yours. We don't charge retainers for activity — we charge for results.
We focus on five sectors where we have deep enough domain knowledge to add real value: financial services, technology, professional services, industrials, and critical minerals. This isn't marketing — it's a deliberate constraint that makes us better at what we do.
The group is led by Tom Windsor, who is building on two decades of advisory heritage to reshape WBS Group into an integrated commercial services firm — combining outsourced business development, specialist talent, and strategic marketing under one roof.
Meetings, proposals, and deals — not call reports and activity metrics. We measure what matters.
Five sectors. Done well. We don't pretend to understand every industry equally.
We structure our commercial arrangements so that when you win, we win. Simple.
We work with sensitive commercial information and represent your brand externally. We take that seriously.
WBS Group was founded in 2003 as an advisory and consulting firm. Over two decades later, we're building on that foundation to deliver integrated commercial services across business development, talent, and marketing.
Mick Windsor established Windsor Business Solutions in Queensland as an advisory and consulting practice — providing strategic and operational support to Australian businesses.
Over 20+ years, WBS built deep relationships across financial services, professional services, and technology — establishing the networks and sector expertise that underpin the group today.
Under Tom Windsor's leadership, WBS Group pivoted into outsourced business development — building a commission-aligned BDA network across five industry verticals. The model was designed to give growing businesses institutional-grade BD without the overhead of building it in-house.
WBS Group expanded into specialist talent acquisition and strategic marketing — both structured to reinforce the BD engine and deliver integrated commercial services under one umbrella.
The multi-entity group structure was formalised — with WBS Group operating as the umbrella across business development, talent, marketing, and adjacent commercial operations including capital markets and technology.
We run BD on your behalf — from prospecting to qualified pipeline — so you can focus on closing deals and delivering for clients rather than filling it.
B2B businesses generating $1M–$30M in revenue that are ready to scale but aren't at the stage where building a full in-house sales function makes economic sense.
Companies where the founder or director is still the primary rainmaker — and needs to change that.
Businesses entering new markets, launching new products, or recovering from a pipeline that has run dry.
Outsourced business development built specifically for recruitment firms. We fill your job pipeline so your consultants can focus on placing candidates, not chasing clients.
We run structured outreach to hiring managers and decision-makers on your behalf — identifying active and upcoming hiring needs, positioning your firm, and delivering qualified job orders directly to your desk.
We know the recruitment business. We understand billing cycles, the difference between contingent and retained, and what makes a hiring manager pick up the phone. Our BD approach is tailored to how recruitment firms actually win and service clients.
Strategic marketing that creates the conditions for your BD and sales motion to work — from brand positioning to pipeline infrastructure and content that converts.
Before you can generate inbound, prospects need to understand what you do, who it's for, and why you're the right choice. We help you define that — and make it visible.
In B2B, trust is built before the first meeting. The right content positions you as the category expert and generates inbound from buyers who are already sold on the concept.
The plumbing that makes marketing scalable — CRM setup, lead capture, automation, and the data infrastructure that tells you what's working and what isn't.
Launching into a new market or category? We build the GTM strategy and execution plan — from ICP definition to channel mix to sales enablement collateral.
Tell us what you're working on and we'll come back to you within one business day.
Whether you're ready to engage or just exploring options, we're happy to have a no-obligation conversation about your situation and what might make sense.